DR P3

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DR P3, based in Copenhagen, Denmark, is a flagship radio station of Danmarks Radio (DR), broadcasting on 89.7 FM and DAB+. It focuses on contemporary pop and rock, featuring artists like The Weeknd, Dua Lipa, and Danish talents such as Medina. Popular programs like "P3 Morgen" with Mikkel Bagger and "Karlo’s Kvarter" blend music with humor, news, and listener interaction, targeting youth and young adults.
Launched on January 1, 1963, as Musikradio to counter pirate stations like Radio Mercur, DR P3 evolved into a hit music and entertainment hub, merging with DR3 in 2022. It supports new artists through its annual "KarriereKanonen" competition, promoting talents like The Minds of 99. The station avoids niche genres, emphasizing mainstream hits and cultural content. Its slogan, "Din Radio", reflects its role as a vibrant, listener-driven platform.