KVEG - HOT 97.5 FM

KVEG HOT 97.5 FM, based in Las Vegas, Nevada, United States, is a rhythmic contemporary hit radio station owned by Kemp Broadcasting, Inc. It began broadcasting in 2001, initially targeting the Hispanic audience with a mainstream urban format, and later shifted to a rhythmic contemporary hits direction by 2002, incorporating R&B, hip-hop, and dance music. The station operates at 97.5 MHz with a 100 kW ERP, licensed to Mesquite, Nevada, with studios located on the south end of the Las Vegas Strip and a transmitter near Moapa Valley.

The station focuses on today's hottest music, featuring a mix of hip-hop, R&B, and rhythmic pop, competing with stations like KLUC. It is known for giving fans a VIP experience by offering tickets to major concerts in Las Vegas and attracting artists, DJs, and celebrities. KVEG serves the Las Vegas area with a vibrant, energetic format that appeals to a diverse audience.

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