WRMM-FM - WARM 101.3 FM
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About WRMM-FM - WARM 101.3 FM
WRMM-FM 101.3 is a mainstream adult contemporary station licensed to Rochester, New York, and owned by Audacy, Inc. Broadcasting from Rochester facilities, it delivers a strong signal across the Greater Rochester metro and into parts of the Finger Lakes, maintaining a wide audience reach. With its long presence in the market, the station has become a reliable choice for listeners seeking a mix of music and local connection throughout the day.
The format emphasizes a broad adult contemporary playlist blending current and recurrent pop hits with familiar favorites. Well-known personalities guide the workday with interactive features, lifestyle content, and listener engagement, while seasonal traditions such as all-holiday music programming remain a hallmark. By combining upbeat music flow with approachable on-air voices and community involvement, WRMM-FM continues to serve as a trusted companion for at-work and family listeners across Rochester and beyond.
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