104.3 MYfm

About 104.3 MYfm

104.3 MYfm delivers a mix of pop music to its listeners. Based in the United States, this station broadcasts on 104.3 FM from Los Angeles, California. It started as KBIG in 1952 on AM under John H. Poole, moving to FM by 1969 with Bonneville International. Acquired by iHeartMedia in 2000 after multiple ownership shifts, it adopted its current hot adult contemporary format in 2007, focusing on hits from the 90s onward. The station plays a variety of pop and rhythmic classics, featuring artists like Kelly Clarkson and Justin Timberlake, alongside shows such as "Valentine in the Morning".

Originating from the United States, 104.3 MYfm airs on 104.3 FM with studios on West Olive Avenue in Burbank. Its history includes a rhythmic AC phase until 2007, when it rebranded to MYfm, later adding HD channels like Pride Radio on HD2 by 2008. The playlist blends nostalgic hits from the 2000s with current chart-toppers, appealing to those who enjoy a broad pop sound. Broadcasting daily, it connects listeners across Los Angeles and nearby cities like Santa Monica and Pasadena with music and local updates.

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