98 KUPD

About 98 KUPD

98 KUPD broadcasts at 97.9 MHz from Tempe, Arizona, United States, serving the Phoenix metropolitan area. The station is owned by Hubbard Radio Phoenix, LLC, part of Hubbard Radio. Branded as Arizona's Real Rock, it covers the Valley of the Sun and operates as a heritage rock outlet for the market. Hubbard acquired the station in 2013 from Sandusky Radio.

The programming centers on active rock, featuring current hard rock and alternative metal alongside rock classics. Signature programming includes Holmberg's Morning Sickness on weekday mornings. The station targets adult rock fans, supports local concerts and promotions, and remains popular for its established brand, local personalities, and market-wide signal.

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