99.3 The Drive

About 99.3 The Drive

99.3 The Drive serves Prince George with a classic hits format that brings together rock and pop favorites from past decades, curated for an upbeat workday and an easy weekend. Operated by Pattison Media, the station blends music with timely local information, including news headlines, weather for northern B.C., and practical traffic updates. The focus is on familiar songs that spark memories while keeping the overall pace energetic and listener‑friendly.

Beyond the music, 99.3 The Drive highlights the community’s stories, supporting local fundraisers, festivals, and sports. Announcers share city happenings, promote concerts and appearances, and connect listeners with contests that add a bit of fun to the routine. The result is a dependable daily companion for adults across Prince George, mixing recognizable hits with service elements that reflect the city’s priorities and the region’s active calendar.

Station website