Alice @ 97.3 FM

About Alice @ 97.3 FM

Alice @ 97.3 FM is KLLC (97.3 MHz) in San Francisco, United States. The hot adult contemporary station is owned by Audacy, Inc., and serves the San Francisco Bay Area. The Alice branding has been part of the station since the 1990s, and the station operates within Audacy’s San Francisco cluster.

The station plays a contemporary mix of pop and rhythmic hits with selective recurrents, designed for at-work and commute listening. Weekdays feature a personality-driven morning show, music-intensive workday blocks, entertainment updates, and local features. It targets adults 25–54 across the Bay Area and is known for its contemporary playlist, local engagement, and seasonal events such as Alice in Winterland.

Station website