KBCN-FM - ESPN Arkansas 104.3 FM

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About KBCN-FM - ESPN Arkansas 104.3 FM
KBCN-FM 104.3 is a sports radio station licensed to Marshall, Arkansas, and branded as ESPN Arkansas as part of the Hit That Line network. Owned by Pearson Broadcasting, it serves north-central Arkansas with a mix of ESPN’s national coverage and locally produced shows. Its role in the network makes it a consistent outlet for sports fans across the region who follow both local and national stories.
The schedule features ESPN Radio’s well-known national programs alongside local favorites such as The Morning Rush, Halftime, and Ruscin & Zach, which provide Arkansas-focused talk and analysis. Play-by-play broadcasts and extensive Razorback coverage further strengthen its appeal, connecting listeners directly to the teams they care about. By combining national authority with local voices and regional sports emphasis, ESPN Arkansas on 104.3 FM continues to be a go-to destination for dedicated fans across the state.