KBNZ - Now 97.9 FM
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About KBNZ - Now 97.9 FM
Now 97.9 is a Salt Lake City adult contemporary brand known for a polished, modern presentation that pairs today’s pop with favorites from recent decades. The station focuses on feel‑good songs and familiar hooks, creating an easy listen for homes, offices, and retail spaces across the Wasatch Front. Friendly hosts add quick community notes, weather, and traffic, keeping the focus on music while staying locally relevant. Timely promotions reflect Utah seasons and city life, connecting the brand with listeners throughout the year.
Listeners choose Now 97.9 for an inviting blend that fits school runs, workdays, and weekend errands. The station’s consistent pacing and melody‑forward approach appeal to adults who want variety without extremes, and to families who prefer a clean, upbeat sound. Streaming extends access beyond radios on desks and kitchen counters, so the brand follows listeners throughout the day. With broad reach in Salt Lake City, Now 97.9 stands out as a dependable companion for contemporary adult hits and familiar favorites across the metro.
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