Magic 97.1

About Magic 97.1

Magic 97.1 is Swift Current’s adult contemporary station, weaving today’s pop alongside familiar 80s, 90s, and 2000s favorites. The playlist favors melody and feel‑good energy suited to offices, school runs, and weekend errands. Between the music, announcers share timely local headlines, weather for the southwest, and what’s happening around town, so listeners can stay up to date while enjoying a breezy mix that fits mornings, lunch breaks, and the drive home.

Community connection is built into the schedule, from event spotlights and charitable initiatives to contest moments that bring neighbors together. On air personalities keep a friendly tone and practical pace, adding just enough context to guide the day without getting in the way of the songs. For Swift Current and surrounding communities, Magic 97.1 provides a dependable companion: upbeat, local, and easy to live with from the first coffee to the evening unwind.

Station website