103.7 Da Beat

About 103.7 Da Beat

103.7 Da Beat serves Rockford with an urban contemporary sound centered on hip hop and R&B, spotlighting current hits, regional voices, and emerging talents. Local DJs bring personality to drive times and late‑night mix shows, weaving artist news, interviews, and shout‑outs with a steady flow of rhythm‑driven favorites. The approach favors connection and culture, giving space to new releases while honoring the icons that shaped the genre.

Community engagement stays central, with mentions of neighborhood events, small businesses, and resource drives that matter to listeners across the city. Specialty hours lean into club‑ready blends and classic cuts, while daytime programming focuses on accessible, upbeat selections that work on the job and after hours. Built for Rockford’s urban audience and anyone who loves the music, 103.7 Da Beat keeps a local pulse and a wider perspective.

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