3EE Magic 1278 AM

About 3EE Magic 1278 AM

Magic 1278 in Melbourne delivers a polished classic hits format, celebrating the 60s, 70s and 80s with minimal interruption and a friendly presentation style. Operated by Nine Radio, the station blends memorable songs with concise news, weather and traffic updates, plus sport headlines that keep listeners across major events while maintaining an easy, feel‑good flow. Its appeal lies in familiarity and comfort: eras that resonate with adult audiences, curated by presenters who keep the tone warm and relaxed throughout the day and evening.

Magic emphasises music ahead of talk, making it a dependable companion at home, at work and on the commute. Regular features and themed segments spotlight artists and moments that shaped popular culture, while promotions and listener requests deepen connection across Melbourne’s suburbs. The station’s concise bulletins complement its music focus, so audiences stay informed without breaking the mood. With a city‑wide signal and a commitment to timeless favourites, Magic 1278 offers an easy listening experience tailored for mature music lovers in Melbourne.

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